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Project: Kindred

Project facts

Client: Kindred
Date: Completed 2019
Location: Hammersmith, London
Size: 870m²
Cost: £2 million

Project description

The brief from our client was to breathe new life into Bradmore House, an imposing building in the courtyard area of the Hammersmith Broadway. We loved the ambition – to create a new kind of members’ club, part workspace, part social, but with a strong community focus.

The building had been through several reincarnations over the years. The interior of the top level has Georgian panelling and carved decoration salvaged from the original house but the building was rebuilt in the baroque style in the 90s as part of the Hammersmith Broadway development.

Our design reflects the different ways the building would be used from an all-day café/bar open to the public at ground-level, to the other levels which are reserved for members.

We had a very tight timetable and so we immediately assembled a strong team including the contractor. The project started on site seven months after our initial meeting with the client and was finished just ten months later.

Our client and Kindred co-founder Anna Anderson said: “Where others had previously been put off by the boldness of the idea, Studioshaw were inspired, and their joy and determination was one of the main reasons we were able to get the project finished within near impossible timescales.”

Project images

The west facade of the building is a rare surviving example of the English Baroque style and was listed in 1954.
The entrance to the members area on the ground floor. The circular seating area is intended to encourage members to meet and chat.
A detail of the brass recessed waiter station.
Cocktail bar on the ground floor. The exposed existing blockwork walls were sprayed white, contrasting with the polished marble and brass finishes.
The stage on the ground floor level hosts performances and talks, next to an open log burning fire - referencing the Kindred brand theme of being 'a modern day campfire'.
The library on the second floor- a place for quiet co-work, can also be reconfigured as a dining room.
We designed bespoke furniture for the space- including a circular sofa for the second floor meeting room.
The bar and pizzeria on the lower ground floor. The midnight blue banquettes are curved, creating a series of intimate seating areas.
The main bar is formed of three materials - Stained Oak, Marble and Brass.
Him, Her and You gender neutral toilets on the lower ground floor. The communal brass sink was an important feature.